Exterior view of the new Sanrio store in New York City, home of Hello News Photo - Getty Images

Exterior view of the new Sanrio store in New York City, home of Hello Kitty merchandise. Get premium, high resolution news photos at Getty Images

140 Sanrio Luxe Store Opening Stock Photos, High-Res Pictures, and Images - Getty Images

Food, Merch and Photo Ops: Sanrio Opens New Hello Kitty Hollywood Store – NBC Los Angeles

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258 Sanrio Store Stock Photos, High-Res Pictures, and Images - Getty Images

10 Things You Didn't Know About Hello Kitty

258 Sanrio Store Stock Photos, High-Res Pictures, and Images - Getty Images

Food, Merch and Photo Ops: Sanrio Opens New Hello Kitty Hollywood Store – NBC Los Angeles

259 Sanrio Store Stock Photos, High-Res Pictures, and Images - Getty Images

People are just realising the truth about children's favourite Hello Kitty - and it's blowing their minds