Why AIA is betting on the metaverse with a Roblox game to help it

The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.

When It Comes To Marketing In The Metaverse, Awareness Matters Most

Gamefam In-Game Activations for Brands in Metaverse

Roblox: How the children's game became a $30bn bet on the Metaverse

Nitin Malhotra on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Nitin Malhotra on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

What role should Meta, formerly Facebook, play in the metaverse? : NPR

Roblox: How the children's game became a $30bn bet on the Metaverse

Roblox Metaverse Playing Games with Consumers - Truth in Advertising

Samsung taps Charli XCX for metaverse concert on Roblox, Marketing

Making money in the metaverse: Inside the new digital side-hustle

Why gaming is where the real metaverse opportunities are, Analysis

Roblox Metaverse: Everything You Need to Know., by Gautam Raturi, CodeX